In this Agility in Marketing (ICP- MKG) certification course the candidate learns how to articulate and implement Lean-Agile marketing principles and ensure more responsive and customer-centric outcomes. The candidate learns how to empathize better with customers, build hypothesis-driven experiments, and respond aptly faster feedback loops to the changing market conditions. The Agility in Marketing (ICP-MKG) certification course helps in building a mindset that allows the marketers to reduce customer acquisition costs and increase conversion rates, experiment for a continuous improvement, reduce result-less works, motivate employees and engage teams, ensure improved product quality at scaled demands, rope-in innovation and creativity, respond to quick shifts in the market, increase ROI, and run successful marketing campaigns. You will Learn ↪Why Agility in Marketing is required? What is Agility in Marketing? ↪How to focus on Customer Centricity, understand customer needs and attract and retain customers’ trust? ↪The importance of focusing on outcomes over outputs Tools for Adaptive, Customer-Centric Marketing ↪Case studies and hands on activities to apply Agility in Marketing in practice ↪Agile Marketing Practices, Roles and Artifacts

This BCS Foundation Certificate in Architecture Concepts & Domains aims to expand your knowledge and skills by exploring architecture concepts, processes and techniques – independently of any specific framework. A 3-day foundation course accredited by the British Computing Society (BCS) provides an introduction to the main aims and concepts of architecture and explores the different subdomains of enterprise architecture. The course provides a comprehensive overview of the principles and practices of enterprise and solution architecture.